Following Immersion, our brand strategy workshop, Baskervill and Benchmark Community Bank worked together to create and establish brand identity guidelines to be used throughout several branch locations. Our design springs from the dichotomous relationship between banking’s past and its future; the exterior of the branch conveys stability and trust while the interior evokes warmth, friendliness, and comfort. At the Clarksville branch, wood, stone, and other natural materials come together to create a sense of connection to the outdoors while at the same time seamlessly complementing the latest in banking technology.