Beaches Negril’s new Firefly Reserve Villas & Eventide Penthouse collection pays homage to its Caribbean locale, balancing the brand’s signature, fun-loving personality with an elevated experience that responds to the desires of today’s families. Envisioned as a space where families can connect, unwind, and experience Negril together, these multi-level villas are where ‘laid-back paradise meets modern-day luxury’. Inspired by Negril’s famous Seven Mile Beach, the design embodies the island’s legion of natural wonders. Indigenous materials, organic shapes, imperfect wood, and the fluid forms of water combine, creating a layered, tactile experience that allows guests to connect deeply to the rooted history of Negril.

Through the thoughtful use of refined materials like wood and stucco, the exterior architecture achieves a rustic and elegant tone that blurs the lines of architecture and nature. Highlighting quality and artisanship, the property’s interiors are deeply rooted in the environment yet introduce an upscale incorporation of today’s traditions. Both the Firefly Reserve and Eventide villas embrace shape and structure — highlighted by grass greens, sea blues, and bold reds taken from the ackee, the country’s national fruit.