As one of the primary gateways into the city of Richmond from Interstates 95 and 64, the Boulevard is a prominent commercial corridor surrounded by thriving neighborhoods and major tourism destinations. Locals and visitors alike travel along the Boulevard to watch a ball game at the Diamond, catch a movie at the cleverly re-imagined Bow Tie Cinemas, or experience the city’s finest museums. These activities keep an impressive flow of traffic moving through the area. This project reimagined a 100-acre parcel along the Boulevard for a new home for the city’s AAA ball club, support facilities, parking, retail, and multi-family housing.