AC Hotels Prototype
Baskervill is serving as the prototype architect for Marriott International’s new AC Hotels flag adaptation for the U.S. and Canadian market. Working closely with Marriott to strike the desired balance of form and function that offers a nod to AC’s sleek European sensibility and today’s ever-connected traveler, Baskervill is focused on modern aesthetics and technology-integrated conveniences. Opportunities for location-driven design elements are a focus for this select-service brand, which will be focused in urban locales. Baskervill’s scope covers both guestroom and public space concepts. First announced by Marriott in June 2013, AC Hotels by Marriott is a collaboration between Marriott and Spanish AC Hotels which currently has 79 locations in Spain, Italy, Portugal, and France. Looking to gain a larger market share of younger tech- and design-savvy travelers, the brand is meant to appeal to Millenials in an urban environment. The first AC Hotels by Marriott opened in 2014.