The adrenaline of Daytona Beach’s racing spirit comes alive in the design of the new AC Retreat Daytona. Taking cues from the history of the famous beach the property overlooks, the interior design infuses sweeping curves and the metal forms of a race car with the ocean’s calming rhythm.

Sandy hues and naturally inspired materials such as wood, stone, and sea glass infuse the 11-story property, with architecture by partners Studio Z. The iconic visual of intertwining tire tracks in sand will be echoed in textures and artwork, while tailored details and streamlined silhouettes inspire fixtures and furnishings, creating a cohesive, immersive environment. This project is currently in design.