17th Street Market

LOCATION

Richmond, Virginia

SERVICES

Architecture | Masterplanning

Working closely alongside the community, Baskervill transformed the under-utilized 17th Street Farmers’ Market into a usable and lively outdoor community “living room.” The design focuses on creating a pedestrian-oriented and vibrant plaza that serves as a gathering place for all, from urban professionals and young families to senior residents and tourists. The design features innovative landscaping, an interactive fountain, and seasonal light displays. The market supports mixed-use business development, and existing restaurants surrounding the plaza’s perimeter are given additional space for outdoor dining. Storefronts that are currently vacant will become pop-up galleries for local artists, benefiting the arts community while highlighting the storefronts’ spaces to potential investors. Well-designed and expertly placed kiosks provide contextual information to the market’s visitors, such as nearby attractions, trails, and sites.

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