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The Rise of Retailtainment
Ours is an economy where more value is placed on the things we do than things we have. Consider: More than three-quarters of Millennials would rather spend their money on an experience than a material item. And it's not just often-cited Millennials: 44% of all consumers (including Boomers) want more than an experience, they want [...]Read More
Placemaking + The Art of Connected Communities
Nestled in the mountain town of Roanoke, Virginia, is a four-story converted warehouse just off a busy industrial corridor. Called The Lofts at West Station 2, it’s a 100-year-old building packed with immense character, having once served as a feed manufacturing warehouse. But it’s the future of this building—and its surrounding neighborhood as a holistic [...]Read More