In a new article for HotelExecutive, Associate and Design Director Beth Temple unpacks how to translate design dollars into measurable value for hotel owners and operators. Drawing on decades of experience designing interiors for major brands such as Marriott and Hilton, Beth takes readers inside the process—showing how early alignment around goals, thoughtful material selections, and close coordination with vendors and contractors can transform budget constraints into opportunities. Through case studies from large-scale properties, she illustrates how intentional design decisions ripple outward to create guest experiences that resonate, strengthening brand identity and enhancing long-term ROI.