Brad Richards is an architect and principal leading Baskervill’s award-winning, multi-faceted hospitality studio. The majority of his 20+-year career has been focused on leading-edge development for hoteliers throughout the US and Caribbean, with a central focus on modular design and implementation in recent years. Catalyzed by the innovation found when human experience meets technology, Brad is a critical resource for developers and hoteliers seeking to push the boundaries of traditional design thinking.