Baskervill partnered with SMI Hotel Group for a complete reimagining of The Commonwealth hotel’s historic identity, renovating the 11-story boutique property’s lobby, restaurant, meeting spaces, and 59-suite styled guestrooms. The strategy? Curate a visual love letter to the hotel’s home city with help from an utterly eclectic assembly of artists (and aesthetics) all riffing off a single prompt: What is Richmond to you? And one piece of locally-sourced art and furniture at a time, a lively visual experience honoring for guests took shape. No matter where you are within the hotel, there’s a constant juxtaposition aimed at balancing new and old, subtle and bold, geometric and organic. From animated murals (a nod to a city covered in them) to unique guestroom monikers fashioned after famous local landmarks and people, there’s a rich story around every corner. Black and white photographs previously hung in guestrooms, many at least 100 years old, now hang in the hotel’s restaurant honoring the hotel’s vibrant legacy.

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